The International Cricket Council (ICC) announced details of the official ICC Cricket World Cup 2011 song 'De ghumaa ke', which has been composed by Shankar-Ehsaan-Loy.
The trio has created an upbeat song with versions in Hindi, Bangla and Sinhalese that will feature in the build-up before and during the tournament that runs from February 19 to April 2 in Bangladesh, India and Sri Lanka.
De ghumaa ke is an expression that creatively captures the fierce sense of competition and the desire to win. It literally means ‘Hit It Hard’. This local cricket euphemism is every fan’s wish and every cricketer’s intention.
Said Shankar, “To be able to reach out to millions of cricket fans from all across the world, who are so passionate about the game, through our song is an incredible feeling. What’s more incredible is to have people sing and dance to our song and be able to watch them enjoying themselves so immensely.”
Ehsaan commented, “I am honoured that a campaign of this magnitude was brought to us and that we were given the platform to create a song not only for India but also for our neighbouring countries as well.” Added Loy, “The process of creating the song was a lot of fun. It’s lovely to bring a song to a multitude of cricket lovers who think, love and live the game.” The track blends Carnatic and Hindustani vocal tradition, Western Rock and fusion.